Stop guessing in sponsorship.

Scout brings transparency to sponsorship. Who's investing and where? How do your partnerships compare? What are the rights worth?

Get a free category insight

Australia & New Zealand

9,000+ sponsorships tracked

Updated weekly

Australian cricketers in national team kit standing by a picket fence

Banking category investment

+19%

growth vs 12 months ago

9 new entrants

into Banking in 12 months

Why Scout

Three datasets. The three questions everyone in sponsorship is asking.

More than just the weekly announcements. Whether you invest in sponsorship, sell it or advise on it, the answers have always come down to instinct. Scout's proprietary data, built on 10+ years of partnership research, replaces guesswork with a shared view of the market.

Sponsorship landscape

What's happening in the landscape?

9,000+ sponsorships, 4,500+ brand portfolios and 200+ properties. Who's investing, who just entered, what's expiring and where the clean air is. Updated weekly.

Track every deal. Spot every gap.

Property benchmarking

Are my partnerships working?

Every AU and NZ property benchmarked on fanbase, audience, attendance, search, membership, social following and engagement. See how any partnership stacks up against the market or how it performs against objectives.

Know where you stand. Prove the return.

Valuation

What are my rights worth?

An independent baseline for every tier at every property, plus impressions-based value across assets. A shared, transparent reference point for both sides of the table.

Price and invest with confidence.

How it works

Every deal, tracked,
benchmarked, valued.

We Track It

Every deal collected. Announcements plus websites and socials, so we catch the unannounced and expired deals too. Updated weekly.

We Benchmark It

Every AU and NZ property benchmarked on key commercial indicators. See how any partnership stacks up against the market.

We Value It

Each deal gets an independent baseline valuation, using its benchmark score, media impressions and what the market is paying.

An example from the Auto category

01 We Track It						02 We Benchmark It							03 We Value It
#	Deal	Sport	State	Tier	Expiry	Fanbase	Audience	Attend.	Search	Members	Social	Score	IP	Impressions	Inclusions	Total
1	×	NRL	QLD	T1	2029🔒	100	100	85	100	62	100	91	$2.8M🔒	$0M🔒	$0M🔒	$8.4M🔒
2	×	AFL	VIC	T1	2030🔒	37	80	67	61	92	39	63	$1.2M🔒	$0M🔒	$0M🔒	$3.6M🔒
3	×	AFL	SA	T1	2027🔒	18	76	75	47	72	28	53	$1.8M🔒	$0M🔒	$0M🔒	$5.4M🔒
4	×	AFL	VIC	T1	2027🔒	44	83	100	80	100	41	75	$1.9M🔒	$0M🔒	$0M🔒	$5.7M🔒
5	×	NRL	NSW	T1	2029🔒	34	100	53	51	24	39	50	$1.9M🔒	$0M🔒	$0M🔒	$5.6M🔒
6	×	AFL	VIC	T1	2027🔒	32	60	85	40	92	41	58	$3.2M🔒	$0M🔒	$0M🔒	$9.7M🔒
7	×	AFL	VIC	T1	2028🔒	14	67	49	32	56	23	40	$0.9M🔒	$0M🔒	$0M🔒	$2.8M🔒
8	×	NRL	NSW	T1	2026🔒	22	92	42	53	30	77	53	$1.7M🔒	$0M🔒	$0M🔒	$5.0M🔒
9	×	NRL	QLD	T1	2027🔒	21	68	38	26	19	46	36	$1.1M🔒	$0M🔒	$0M🔒	$3.3M🔒
10	×	AFL	NSW	T1	2029🔒	80	76	65	60	76	37	66	$2.2M🔒	$0M🔒	$0M🔒	$6.6M🔒
Sponsorship Landscape						Property Benchmarking							Valuation